Why Desigual’s Latest Campaign Born to Disobey Transcends Marketing and Enters into a New World Entirely

Desigual’s latest campaign transcends the world of fashion advertising and steps into a new world entirely. Political commentary.
The core message of the ad, ‘he was born to obey’ ‘I wasn’t’ speaks directly to Vivian’s heritage as her entire identity as a trans woman sits in direct opposition to what her father, one of the most powerful men in the world, envisioned for her.